pidan, in collaboration with director Bi Gan, launched its brand short film A Short Story. It has been selected for the Short Films Competition at the 75th Cannes Film Festival.

pidan’s brand album Chill with Cats has made its mark by being available on 30+ music platforms around the globe, amassing over 1.5 million hits and streams.

pidan’s ongoing pet-friendly project, the “Soft Street Plan,” has collaborated with over 700 stores to date. 

Presented by pidan Gallery and organized by LINE FRIENDS, the highly popular JOGUMAN IP art exhibition “JOGUMAN IS HERE!” has drawn over 27,000 visitors.

pidan’s “cat-friendlier” cafe, sorry dog, has hosted more than 350 cats to date. It has been honored the 2024 D&AD Yellow Pencil Award for its visual design.

The pidan Care TNR initiative for stray cats, “Neuter First, Feed Later,” has supported neutering for a total of 3,407 stray cats, covering 193 communities across 52 neighborhoods in Shanghai since its launch.